Caligramme

Effective Advertising: Logos

1. Naked Juice 
Via nakedjuice.com
http://www.nakedjuice.com/our-products/juice/berry-blast

Naked Juice is a brand of all-natural fruit smoothies that contain at least one serving of fruit (and some contain vegetables too). The packaging features bright colors and realistic pictures of fresh fruit. I like the bright colors, clean and neat design of the bottle, and the images of fresh fruit because they appeal to my senses and just seeing the drink in the store is enough to make me want to buy it. This logo is effective because it is visually appealing and it accurately advertises what it is selling (if you read the ingredients you see that it is all natural and there are no added artificial ingredients).

2. Mercedes-Benz
Via logoshistory.blogspot.com https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimqd12al9tG4EFMp7JG8toYOhyphenhyphene1gt8urL0yIgggIPjLibk-kcU2HslE3H4O2GLnJFocZz83kOBAF7Io9nDBZlqHCX8r3mXg6gUDn5MOpILG0f1GnbqpgpdIXRpPCo8fApx3RfIaTV9n2-/s1600/Mercedes-Benz+Logo10.jpg

The Mercedes-Benz logo is effective because people associate it with the company even without the name next to it. This company has a reputation for producing beautiful, high-performance luxury cars. Their logo is very simple, clean, and elegant. The small, shiny geometric design appears somewhere on every Mercedes-Benz vehicle, often without the name next to it so that over time people have learned to associate the logo alone with its company.

3. Gatorade
Via Wikipedia
http://upload.wikimedia.org/wikipedia/en/thumb/9/9b/Gatorade_logo.svg/220px-Gatorade_logo.svg.png


Gatorade is a brand that has been effective at advertising its product for a long time because the logo had remained basically the same for many years, so that people have easily come to associate the logo with the product. When you see an orange lightning bolt, you automatically associate it with Gatorade. When I think of Gatorade, I think of sports, outdoor activities, high-profile athletes, and vitality. The Gatorade lightning bolt symbolizes energy and is a provider of the fuel needed to get you through your daily activities. 

4. New York Yankees Baseball
Via sportslogos.net
http://content.sportslogos.net/logos/53/68/full/1258.gif

The New York Yankees Baseball logo has become an easily recognizable image because of its association with a successful baseball team in a well-known city. It is a simple design of only two colors--navy and white--and stylized overlapping letters N and Y. Baseball fans know their team's logo, which usually represents the city they play in, but this particular logo is recognizable by baseball fans and non-sports watchers alike. This logo has come to represent more than just a baseball team, but also a city and subculture. When people see this logo, they will think of not only of the Yankee baseball team, but also of the "Yankee" persona of those who live in New York City.

5. Chik--Fil-A
Via http://thestamp.umd.eduhttp://thestamp.umd.edu/food/images/chickFilA.jpg

I like Chik-Fil-A's main advertising strategy, which features cows holding signs that contain the slogan "Eat Mor Chikin." This strategy not only advertises Chik-Fil-A's menu, but it is part of an effort to reduce the amount of beef consumed in the United States. This ad campaign is clever and catchy, and it makes Chik-Fil-A stand out from its competitors (other fast food chains such as McDonald's, Wendy's, and Burger King, all of which feature beef burgers as their main menu item).

Company/Product Ideas

1. Taco Bell/fast food delivery truck (open late!)

2. Vegan Restaurant/Store with a frequent buyer program to help customers save money on expensive products

3. Wireless headphones that synch to shoes to track mileage and specifically fit to ears

4. Organic energy drink or smoothie (that actually tastes good and is long lasting)

5. Online Prank and Joke site: combined store and blog site where people can upload posts, sell and trade products; share anything they find funny or interesting with others online

6. Natural Photography Company: photography that uses minimal makeup for its models, minimal editing via Photoshop, try to capture natural beauty

15 random questions

1. Where were you born?
Born and raised in St. Louis, Missouri

2. Where do you sing most, in the car, shower, or somewhere else?

In the car

3. What's the last movie you saw in a theater? 

Paranormal Activity 3

4. Name a song that you know all the words to:

The Motto by Drake

5. What's the last thing you watched on TV?

 The 49ers vs Giants game 

6. Have you ever had a really bad haircut? 

Yes 7th grade I don't want to talk about it 

7. What is your favorite holiday?

4th of July! I love fireworks and barbecues.

8. What is your astrological sign?

Scorpio

9. What's the last video game you played?

Mario Kart

10. What is your favorite TV show currently?

Workaholics

11. What did you do today?

Go to the beach, watch football, and bake chocolate chip cookies with my friends in the common room

12. What was your favorite childhood show?

Rocket Power

13. Are you close to your siblings? 

Yes, i have one brother and one sister and they are both younger than me. I do not get along well with my parents but I love my younger siblings, despite the fact that they sometimes drive me crazy

14. What are your plans after college?
I am a graphic design major at the University of Tampa. When I graduate I hope to either work for an illustration company or do freelance design work. I am more interested in the idea of using my own photography, own hand-drawn or computer-drawn designs to promote products or ideas that interest me than creating logos or brochures that people tell me to make for them, but I don't know just yet how I am going to make my living by doing that.

15. Do you sleep well at night?

No I have insomnia and I am always up too late. since I have to get up early for track practice I take frequent naps during the day